How to profit big from exhibition stands, in 5 simple steps

This 3-minute read will tell you how to make loads of money from doing an Expo, with minimal cash outlay. We’ve all seen exhibition stands manned by a forlorn, lonesome sales exec just wishing the day away. Of course, that’s just a criminal waste of time and resources. But it doesn’t have to be that way – if you go with a plan, taking an Expo stand is a huge opportunity. Step 1: Pick the right exhibition Many of you will just want to meet buyers and make sales A.S.A.P; there’s nothing wrong with that. But if you’re looking to grow your business, at some point you’ll need to step up and exhibit alongside the big boys, at bigger Expos. That’s how you come to be considered a true challenger brand – but you may not be ready for that.

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By | 2018-03-16T17:26:15+00:00 February 5th, 2016|Free Tips, Latest News|0 Comments

How to give good energy and be remembered as a force for good

Energy is everything. I’m not talking about how work much you can do before you’re falling down knackered… I’m talking about energy the way Aristotle described it: “The energy of the mind is the essence of life,” he said. I couldn’t agree more. We’ve all worked alongside low-energy characters, the sluggish and despondent types. Bringing a good healthy dose of Aristotelian energy to the table lifts the mood of people around you, marking you out as an attractive person to do business with – guaranteed. Fortunately, it’s something you can practice: here are three easy-to-master tips to help you bring effervescence and sparkle to your professional relationships. Step 1: Be a high energy listener: keep ‘em peeled Be a relentless listener. If you are going to give out high energy, you need to absorb information like a sponge. Make a

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By | 2018-01-18T10:48:46+00:00 February 5th, 2016|Free Tips, Latest News|0 Comments

5 sales pro hacks to get fear to push your business forwards, not block your way

In this 3-minute read, I’ll explain how a few little tweaks can make fear your best friend. By owning your fears, they will drive your business forward, not under. Whether you are a small business leader, entrepreneur or sales pro, we all get scared sometimes. All of us have days where we’d rather pull the duvet over our heads and hide. It affects each and every one of us: negativity is like gravity. A powerful force with one aim: to hold you down. But with dedication, it can be overcome, I promise you. Look your doubts in the eye and do the exact opposite Self-doubt is one of the biggest de-motivators around. Deep down inside, most people are more likely to feel de-motivated than they are motivated. You might feel that because you started your own business, you are one

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By | 2018-01-18T10:46:41+00:00 February 5th, 2016|Free Tips, Latest News|0 Comments

Want to make things better this year? Talk to yourself!

If you commit to making small changes to your business in 2016, you can get big results without working your fingers to the bone. Take 3 mins out to find out how! Most entrepreneurs never switch off. So, if you start thinking about work over the Christmas break, don’t let it stress you. Get your mind in order, think positive and ask yourself, honestly: how could I make things better? Some people might say that talking to yourself is the first sign of madness – but I reckon it’s the first sign of someone really getting their sh1t together! Step 1: Find the right moment Find a nice quiet moment, whether it’s at your office, home or in some secluded snow-sprinkled woods. You need to give yourself the mental breathing space to think. We’re looking for a moment of clarity

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By | 2018-01-18T10:50:33+00:00 February 1st, 2016|Free Tips, Latest News|0 Comments

5 things will happen when you take a proactive view on business spending

Do you want to run your business on the front foot, taking the game to the opposition? Or are you happy bumbling along, worrying about money and the competition getting ahead? 99% of small business owners hate spending money - and this attitude is holding them back. We’ve all heard of ‘speculate to accumulate’ but how many small business owners live by this golden rule? Not many. Most are more focused on keeping a tight clutch on the purse strings - and as a result, are missing out on winning the big, lucrative deals. These five things will happen when you commit to spending wisely, not just cheaply. 1.You’ll spend less time ‘putting out fires’ When you do things on the cheap, you’ll lose more in the long run. If you pay rubbish wages, your best staff always have one

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By | 2018-01-18T10:47:59+00:00 January 28th, 2016|Free Tips, Latest News|0 Comments

Five essential time-management tips to ease the pressure of being self-employed

You don't need a coach to tell you that time management is make or break factor for entrepreneurs running their own business.... Here's five amazing 'hacks' that'll help you do a superhuman amount of work - and go home on time. You need to squeeze as much into each day as possible, without running yourself into the ground by burning the candle at both ends. If you want to work hard and have plenty of time for your family and friends, you need to master your own destiny when it comes to superfluous time consumption. Stop telling yourself you are self-employed: Be your own boss. When you a little kid, your mum or dad or whoever looked after you will have made sure there were rules and boundaries. At school, the teachers imposed rules and boundaries. When you finally got

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By | 2018-01-18T10:51:48+00:00 October 8th, 2015|Free Tips, Latest News|0 Comments

To grow your business, sell the sizzle, not the sausage

If you’ve ever not fancied a bacon sandwich and bought one anyway, you’re well on the road to understanding a sure fire route to growing your business. By appreciating the perspective of the buyer and re-learning to think like they do, you can attract legions of new customers. It shouldn’t be hard. We all buy stuff. We’re all buyers. But it’s too easy to get caught up in thinking in a propriety way where you can’t see the wood for the trees. You’re not thinking straight. You’re too close to the action. Step back. For example: you are walking down the street with a friend or colleague. It’s just before 9am in the morning on a lovely sunshiny day. You’re hungry, so you decide you need something to eat. You ask your friend if they want something, they say: “no

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By | 2018-01-18T10:47:14+00:00 October 8th, 2015|Business, Free Tips, Marketing, Selling / Sales|0 Comments

7 free (ish) CRM systems to help keep your business at the forefront of customers’ minds

A lot of small businesses I coach weren’t using CRM software...until I told them the only way to grow your business is by getting to grips with CRM. CRM is the only way to operate, unless you want to end up chasing your tail the whole time.Having your sales leads and customer data sorted into one shared profile that all your team can update is essential to reducing long term stress. With the help of Capterra and g2crowd, two software review sites, and the Google App marketplace, I’ve made a short list of CRM systems are useful for small businesses. They are all free, or nearly free. They’re all web based too, so take very little setting up. You can automate communications and create a process for keeping in touch. It might take a little learning curve of setting it

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By | 2018-01-18T10:53:04+00:00 October 8th, 2015|Business, Free Tips, Marketing, Selling / Sales|0 Comments

Sketchy ethics are a non-starter for SMEs. Here’s why…

I’m all for small businesses taking risks to grow, but you should never take ethical risks. Just up to a few months ago, I would have said that Volkswagen were one of the more trustworthy brands around. They’d got a great track record for making quality products, decent customer service – even a dedicated fan club. Now, though, they’re as tarnished as the perennially corrupt financial services industry, which on its own provides one third of the column inches on the subject of business ethics (and of course, it’s never praise for inscrutable honesty and mindfulness of their fellow man). What have Volkswagen and the financial services industry got in common? You guessed it…deep pockets. In the face of an ethical drama, the big boys lawyer up, try to limit the damage – then pay the fines and the compensation

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By | 2018-01-18T10:51:01+00:00 October 5th, 2015|Free Tips, Latest News|0 Comments