That is what he said! at the risk of stating the obvious he was blatantly saying that if it didnt ring he wasnt busy!
And so I ask, how many times have you said that “there is never enough time and one is rushing and feeling pressured”
Answer: a lot!
Now the thing is here, the state of ‘busy’ was determined by incoming activity
and thus ‘reactive’, and the truth is many many business owners are actually in
the same trap…they are very busy and they do have lots of things to do…but these
are usually re-active tasks in response to either a production/job issue or in
response to staffing, logistics or internal workings.
Yes, busy, but not pro-active. Not generating new business.
I asked my client how he felt about that and he admitted that it was true and not
And so a suggestion…
Deliberately take a diary slot and make an appointment with yourself!
Create a reason to be busy. Create a scenario where you are not near the phone…
indeed pass the ringing phone over to another person or call handling supplier to
relieve you of the ‘burden’.
By doing this you force yourself a) to fill the time and thus create a very powerful
discipline where you teach (remind? ) yourself that actually you are capable and
you can make it work and yes you are good enough to drive new enquiries!
and b) you allow for crucial time away from the coal face’ where you can reflect and
plan and re-group your mental energies.
Stop! Stand Back…and give yourself the awesome power that you have inside of you…
allow a chance for it to come to the fore.
Allowing yourself to remain in a reactive environment – no matter how you argue
that it is ‘needed’ will only result in your business sliding back. As the natural effects
of attrition…where clients die off or move on…take effect you watch as your business
slowly dies! These are real issues. You can never expect to keep 100% of your client
base…and so it MUST be replenished. If you dont be proactive about this then one day
the phone stops ringing all together and you have no business!
“So before it is too late”, I admonished,” take back control. Give yourself power and
make it happen…make for yourself pro-active lead generation time, and allow for your
mind to work on ideas and optimism and positive thinking about what can really happen
if you just get off of that treadmill!”
And so we agreed, and I share a gentle nudge with you out of love…just a nudge to
encourage you to no longer argue for your limits but to Stop! Stand Back and proactively
make your business stand out!
Have an awesome ‘deliberate’ day!