Imagine the scene - I am about to take the stage as a speaker at a business event in Manchester and I get a phone call "we'd like you to write a book"
My first instinct was one of disbelief "yea Ok I'll call you back" I said
But the fact is that Wiley, with their brand 'For Dummies' genuinely wanted me to write the UK version of their title 'Selling For Dummies'. The largest brand of book in the world called me!! Wow!
It turned out that it was genine, they had done a considerable amount of due dilligence over a preceding 12 months and selected me after seeing me on several stages around the UK.
What an honour.
And so I very proudly share this awesome book. I dip in and out of it myself still and I absolutely promise that, no matter what you believe your expereinces and skills to be, there is always some little nugget of a reminder in here for you.

"Ben has a flair for sharing in a way that keeps you turning the page, eager to uncover more. His consumate storytelling matches perfectly with his fascinating life story. A disillusioned child who achieved early success and bit off more than he could possibly hope to sustain, he was always heading for a fall. But he recovers and does so magnificently, dealing with soul challenging changes and life affirming victories."
"Ben takes the reader on an engaging, thought-provoking, and emotional journey through his (at times unbelievable) life-story. His self-awareness and ability to interpret the lessons of his own journey whilst at the same time creating insight and clarity for the reader is clever, witty and inspirational. A perfect read for those looking to navigate the confusion and contradictions of the modern world, find their own truth, and prioritise the most important things in their business (and more importantly their life!)"
"Follow Ben’s story of perseverance and tenacity in the face of adversity. A heartfelt journey of how Ben transforms unexpected challenges into positive experience and personal growth. An easy and insightful read from start to finish.
You will enjoy his candour and his determination and his story of earned redemption. He makes us realise that every human spirit is capable of not just surviving but thriving..."
"...Great book written from the heart and full of golden nuggets. If you think you have had it tough, read this book. Ben is a great guy to get to know. Glad to have him in my networking of trusted advisors"
"Fantastic book, well written and full of adventure from start to finish. A few good life lessons included for free!"
"This is an honest and engaging book that made me think a lot about what damages you can also drive you, what brings you down also raises you. Ben is unsparing in opening up about his life, the extreme highs and successes he achieved, the brutal threats he faced and the desperate lows and his path that has brought him to seek to help others.
I think in particular his story will resonate with men who have had to be strong and push through having faced fear from a young age but find that ultimately fear has to be looked in the eye, examined and managed with the right person by your side.
This book and what it says will remain with you long after you have read it.
Thank you Ben, this process cannot have been easy but we can learn so much from your words."
'Evolve' is a program created and owned by You-Niuque mentoring Ltd, Gibraltar. Ben: Kench works in conjunction with You-Nique Mentoring Ltd, Gibraltar.